Fuel Up For Battle

MOUNTAIN DEW, DORITOS

Mountain Dew and Doritos teamed up with Activision, offering gamers the opportunity to earn exclusive in-game rewards for the much-anticipated release of Call of Duty: Advanced Warfare. The team at Firstborn concepted a gamified digital experience where fans could log product codes, unlocking rewards and unique 3D video content that showed the gear in action. The more products fans purchased, the more rewards they received inspiring them to come back for more.

Gamified Experience

Working with the creative directors, 3D and development team, I animated UIs, templates and more to help unify the digital experience.

Battle Gear

Bringing game rewards to life. Below are a few of the battle gear animations gamers were able to unlock.

Finale

When all the product codes were unlocked, gamers were rewarded with one last hoorah. In addition to the HUD animation, I helped the 3D team with previz and camera animations.

Case Study

Behind the scenes on how the team created the Fuel Up For Battle interactive experience.

Credits

Client
Mountain Dew, Doritos

Created At
Firstborn

Creative Direction
Jonathan Kim, Flavio Vidigal

Design
Jonathan Kim

Animation
Jordan Carroll, Andrew Jerez, Michael Kuzmich

Character Animation
Jordan Blit

3D Look & Development
Jordan Carroll, Andrew Jerez

Compositing
Bruno Ferrari, Andrew Jerez

Senior Producer
Chris Grey